Wool materials insight

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Wool 

Wool is a natural material known for its thermal qualities and softness. Incold weather wool retains heat, and on warm days it absorbs sweat, making wool agood choice no matter the season. Wool lets the skin breathe and even preserves itspower to insulate when wet, always maintaining a stable bodytemperature. 

Wool is water-retentive and fire-resistant, making it a useful material formaking warm and outdoor clothing. However, there are both environmental and animalwelfare concerns related to producing wool. By 2025, 100% of our wool will besourced in line with industry best practice, such as the Responsible Wool Standard(RWS).