Kids' Bluey clothes for everyday play
Few characters land with little ones quite like the Heeler sisters, and our kids' Bluey clothes bring that world of imaginative play straight into the wardrobe. Bluey the blue heeler and her little sister Bingo turn an ordinary afternoon into a made-up game, and a soft top with the two of them on the front does much the same thing. Whether your child wants to wear Bluey to the park, to a playdate, or just around the house, these are the pieces your child will enjoy.
Children grow attached to the characters they love, and clothing is one of the easiest ways to let that show. A Bluey design gives your child something familiar to put on in the morning, which can make getting dressed a little smoother and a lot more fun. We design ours with everyday play in mind, so your child can get on with the day in Bluey style.
From sweatshirts to T-shirts: the Bluey styles to mix and match
The Bluey design turns up across a good spread of everyday pieces, so you can build out a whole look rather than just adding one top. That breadth is what makes the character easy to live with: there is something for the cooler months and something for the warmer ones, and plenty in between.
- Layers for cooler days: our sweatshirts carry character prints that pull on easily and sit well over a T-shirt.
- Lighter options for warmer days: our short sleeved tops put Bluey and Bingo front and centre for play in the sun.
Mixing a couple of these together gives your child room to choose, and choosing is half the fun at this age. A Bluey sweatshirt one day and a lighter top the next keeps the look fresh without much thought from you.
Styling Bluey pieces into the rest of the week
A character top works hardest when it slots into what your child already owns. Pair a Bluey sweatshirt with our sweatpants for a relaxed set that suits a lazy weekend or a busy day at the playground.
For something a little more streamlined, a Bluey top sits neatly over a pair of our leggings, which give a closer fit for active days. Add a jacket on top when the weather turns and the same outfit carries on into the cooler months. That is the quiet advantage of a character your child genuinely likes: it fits easily into everyday outfits.
More cartoon characters to discover at NAME IT
Bluey is one of many friends your child can wear, and there is always another to find. Take a look through our full kids' cartoons and collabs selection when the next obsession arrives, because at this age it usually does. We have been dressing children for over forty years, and we know a well-loved character is worth its weight in happy mornings. When your little one picks out Bluey and grins, that two-thumbs-up is exactly what we were after.
