The transition period for a farmer to get the organic certification takes an average of three years as the soil needs to recover from pesticides and synthetic fertilizers used commonly in conventional cotton farming. In this period, the farmers are not paid extra – known as the ‘organic premium’ – for their hard work and effort. Farmers growing their cotton according to the organic farming standards will save money on input cost, but they also experience drop in their yield when converting their fields while working under strict regulations (to ensure the land eventually qualifies to be certified organic under international standards). Direct to farm helps protect farmers making the switch to organic cotton by supporting them on their journey with premium payments, training and long term commitments.