About us

We design playful and affordable fashion for children who know what they want. Seeing the world through children’s eyes and finding inspiration in their straightforwardness we create on-trend designs with a strong focus on denim always keeping comfort, safety and quality in mind. Our creativity is rooted in the loving and free spirit of children, and we dress babies, kids and tweens for every occasion and always with style.

NAME IT

NAME IT is a part of BESTSELLER and started out as EXIT in 1986. In 1996 NAME IT was introduced as a sub brand and in 2008 EXIT was rebranded as NAME IT. Today NAME IT is represented in more than 20 markets across Europe, Asia, North America, South America and Australia covering the needs of children from age 0-16.

https://www.nameit.com/en-ie/ni-all/name-it/

Lil’ Atelier

Lil’ Atelier was founded in 2020 and has since created a unique, nature-inspired style with hand-drawn elements and muted colors. Our designs combine quality, comfort, and minimalism, offering timeless and versatile styles for boys and girls. We focus on finest materials and durability, making our collections easy to mix across seasons. Lil’ Atelier is for quality-conscious consumers who appreciate beautiful craftsmanship and comfort.

https://www.nameit.com/en-ie/ni-brands/ni-lilatelier/lil--atelier/

LMTD

The trend-forward fashion brand for the next generation of trendsetters: tweens and teens aged 10-16 years, who are connected, informed and personal in their style and taste.The fashion brand of the people of tomorrow in their quest for independence.

https://www.nameit.com/en-ie/ni-lmtd/teen/