DIRECT TO FARM
With direct to farm we ensure transparency in the supply chain. From farmer to spinner, to fabric mill, to manufacturer.
BESTSELLER’s direct to farm sourcing model has been created to create a secure market for organic and in-conversion cotton as well as a premium payment for the farmers. When sourcing through direct to farm, we know where our raw materials come from and the communities that grow it, what impact our investment has, and how our pre-financing of seeds has helped. We continue to increase our direct to farm approach as a response to the ongoing severe imbalance between global demand and supply of organic cotton and to make sure our investments benefit the farmers directly.