Materials

Wool

Our collection of wool fabrics is crafted to perform—each blend is thoughtfully developed to offer distinct benefits like softness, breathability, flexibility, and temperature regulation. Merino wool naturally offers excellent insulation and moisture-wicking properties, making it a reliable choice for comfort in all seasons.

WOOL

Branded and certified materials

Approved Fashion FWD Materials are certified and branded materials proven to have less environmental impact on the climate, when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production.


We use at least 50 percent of these materials in the products in this category, unless the fibre does not support a high percentage of certified and branded material due to quality issues.  

FWD

Wool

Our collection of wool fabrics is crafted to perform—each blend is thoughtfully developed to offer distinct benefits like softness, breathability, flexibility, and temperature regulation. Merino wool naturally offers excellent insulation and moisture-wicking properties, making it a reliable choice for comfort in all seasons.

WOOL

Material categories

At NAME IT, we’re transparent about the materials we use and how they shape our collections. Explore each material, its key properties, and our minimum content requirements — so you know exactly what goes into your child’s favourites, from first wear to final wash.

FWD