Materials

At NAME IT we would like to set a good example and contribute to accelerating fashions journey forward. We believe that some of the most powerful tools to become even better are teamwork and knowledge sharing. We aim to minimise the negative environmental impacts in our supply chain as much as possible and work to ensure that our final products are suitable and comfortable for the children who will be wearing them. We have set out an ambitious strategy to increase the use of fibres that are branded and certified in the future and put a special focus on organic cotton, as it is cotton that has the largest proportion of all fibres used in our collections. Branded and certified materials are proven to have less environmental impact on the climate when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production. Read more about the materials here. 


We use at least 50 percent of these materials in the products in this category, unless the fibre does not support a high percentage of certified and branded material due to quality issues. 

Wool

Our collection of wool fabrics is crafted to perform—each blend is thoughtfully developed to offer distinct benefits like softness, breathability, flexibility, and temperature regulation. Merino wool naturally offers excellent insulation and moisture-wicking properties, making it a reliable choice for comfort in all seasons.

WOOL

Cotton

Cotton is natural and renewable, and it is one of our most widely used fibres, while its production also supports millions of livelihoods around the world. However, conventional cotton growing can have a considerable impact on the environment. NAME IT is part of BESTSELLER, and we are working to source 100% of cotton alternatives from our preferred cotton portfolio. BESTSELLER’s cotton portfolio exists of organic, recycled, in-conversion, cotton made in Africa (CmiA) organic and Better Cotton options. 


All cotton used in BESTSELLER products that is not sourced as organic, in-conversion or recycled cotton will automatically be sourced as Better Cotton.

COTTON

Organic cotton

Organic cotton is grown using methods and materials that reduce negative impact on the environment without toxic pesticides or synthetic fertilizers, improving soil health. The absence of hazardous chemicals also helps to improve the work environment of the local farmer.


We claim that a product is made with organic cotton when minimum 50% of the fibre composition is organic cotton. 

ORG-COTTON

Polyester

The polyester fibre is a versatile synthetic fibre that is easy to care for. But it also uses large amounts of energy to produce, is based on non-renewable petroleum and it is non-biodegradable. Whilst we see a role for polyester as a key fibre in the near term, these characteristics mean that we need to increase our sourcing of preferred materials and reduce virgin materials, as well as investigate alternative fibres for long-term viability. 

POLYESTER

Recycled Polyester

Recycled polyester is a synthetic material made from waste items like plastic bottles or leftover textiles waste from manufacturing. Recycling polyester repurposes plastic waste and reduces dependencies on new materials.


We claim that a product is made with recycled polyester when minimum 50% of the fibre content is recycled polyester

REC-POLYESTER

Recycled cotton 

Recycled cotton is made from manufacturing waste like leftover fabric scraps or from used cotton garments and textiles. Recycling cotton reduces the waste of a natural resource.


We claim that a product is made with recycled cotton when minimum 20% of the fibre content is recycled cotton. 

REC-COTTON

Recycled nylon 

Recycled nylon, also known as polyamide, is a synthetic material commonly made from post-industrial waste fibres like leftover fabric scraps collected from the spinning factories and waste from weaving mills. Recycled nylon saves natural resources and reduces the amount of textile waste.


We claim that a product is made with recycled nylon when minimum 50% of the fibre content is recycled nylon.

REC-NYLON

TENCEL™ Modal

TENCEL™ Modal fibres are derived from controlled or certified wood sources and are made with at least 50% less carbon emissions and water consumption compared to generic modal. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7). TENCEL™ is a trademark of Lenzing AG.  


We claim that a product is made with TENCEL™ modal fibres when minimum 50% of the fibre content is TENCEL™ modal. 

TENCEL-MODAL

TENCEL™ Lyocell 

TENCEL™ Lyocell fibres are derived from controlled or certified wood sources and the fibres are produced in a closed loop process which recovers 99.8% of the solvent – resulting in close-to-zero wastage. TENCEL™ is a trademark of Lenzing AG. 


We claim that a product is made with TENCEL™ lyocell fibres when minimum 50% of the fibre content is TENCEL™ Lyocell. 

TENCEL-LYOCELL

LENZING™ ECOVERO™

LENZING™ ECOVERO™ fibres are derived from controlled or certified wood sources and the fibres are certified with the EU Ecolabel for environmental excellence*. LENZING™ ECOVERO™ fibres are made with at least 50% less carbon emissions and water consumption compared to generic viscose.


*EU Ecolabel for textile products (license no. AT/016/001)

Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7) LENZING™ and ECOVERO™ are trademarks of Lenzing AG.


We claim that a product is made with LENZING™ ECOVERO™ when minimum 50% of the fibre content is LENZING™ ECOVERO™.  

LENZING ECOVERO

Wool

Our collection of wool fabrics is crafted to perform—each blend is thoughtfully developed to offer distinct benefits like softness, breathability, flexibility, and temperature regulation. Merino wool naturally offers excellent insulation and moisture-wicking properties, making it a reliable choice for comfort in all seasons.

WOOL

Cotton

Cotton is natural and renewable, and it is one of our most widely used fibres, while its production also supports millions of livelihoods around the world. However, conventional cotton growing can have a considerable impact on the environment. NAME IT is part of BESTSELLER, and we are working to source 100% of cotton alternatives from our preferred cotton portfolio. BESTSELLER’s cotton portfolio exists of organic, recycled, in-conversion, cotton made in Africa (CmiA) organic and Better Cotton options. 


All cotton used in BESTSELLER products that is not sourced as organic, in-conversion or recycled cotton will automatically be sourced as Better Cotton.

COTTON

Organic cotton

Organic cotton is grown using methods and materials that reduce negative impact on the environment without toxic pesticides or synthetic fertilizers, improving soil health and protecting biodiversity. But aside from the environmental benefits of organically grown cotton, the absence of hazardous chemicals also helps to improve the work environment of the local farmer.  


We claim that a product is made with organic cotton when minimum 50% of the fibre composition is organic cotton. 

ORG-COTTON

Polyester

The polyester fibre is a versatile synthetic fibre that is easy to care for. But it also uses large amounts of energy to produce, is based on non-renewable petroleum and it is non-biodegradable. Whilst we see a role for polyester as a key fibre in the near term, these characteristics mean that we need to increase our sourcing of preferred materials and reduce virgin materials, as well as investigate alternative fibres for long-term viability. 

POLYESTER

Recycled Polyester

Recycled polyester is a synthetic material made from waste items like plastic bottles or leftover textiles waste from manufacturing. Recycling polyester saves natural resources and reduces the amount of waste.  


We claim that a product is made with recycled polyester when minimum 50% of the fibre content is recycled polyester.

REC-POLYESTER

Recycled cotton 

Recycled cotton is made from manufacturing waste like leftover fabric scraps or used cotton garments and textiles. Recycling cotton reduces the waste of a natural resource like water. The amount of cotton waste that could have ended up in landfills is also significantly reduced.


We claim that a product is made with recycled cotton when minimum 20% of the fibre content is recycled cotton.

REC-COTTON

Recycled nylon 

Recycled nylon, also known as polyamide, is a synthetic material commonly made from post-industrial waste fibres like leftover fabric scraps collected from the spinning factories and waste from weaving mills. Recycled nylon saves natural resources and reduces the amount of textile waste. 


We claim that a product is made with recycled nylon when minimum 50% of the fibre content is recycled nylon.  

REC-NYLON

TENCEL™ Modal

TENCEL™ Modal fibres are derived from controlled or certified wood sources and are made with at least 50% less carbon emissions and water consumption compared to generic modal. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7).TENCEL™ is a trademark of Lenzing AG.  


We claim that a product is made with TENCEL™ modal fibres when minimum 50% of the fibre content is TENCEL™ modal. 

TENCEL-MODAL

TENCEL™ Lyocell 

TENCEL™ Lyocell fibres are derived from controlled or certified wood sources and the fibres are produced in a closed loop process which recovers 99.8% of the solvent – resulting in close-to-zero wastage.


TENCEL™ is a trademark of Lenzing AG. 

We claim that a product is made with TENCEL™ lyocell fibres when minimum 50% of the fibre content is TENCEL™ Lyocell. 

TENCEL-LYOCELL

LENZING™ ECOVERO™

LENZING™ ECOVERO™ fibres are derived from controlled or certified wood sources and the fibres are certified with the EU Ecolabel for environmental excellence*. LENZING™ ECOVERO™ fibres are made with at least 50% less carbon emissions and water consumption compared to generic viscose.


*EU Ecolabel for textile products (license no. AT/016/001)

Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7) LENZING™ and ECOVERO™ are trademarks of Lenzing AG.


We claim that a product is made with LENZING™ ECOVERO™ when minimum 50% of the fibre content is LENZING™ ECOVERO™.  

LENZING-ECOVERO