Jeans functionalities
For over 40 years, NAME IT has created denim for kids – made to move, play, and grow with them. Designed with comfort, practicality, and real kids in mind, our jeans keep up with every adventure.
Kid-Friendly Closures
Every stage of childhood comes with new milestones. As children grow, we adapt our closures to match their abilities—making it easy for kids to dress independently.
Elastic waistband
Soft stretch waistband for quick outfit changes and a secure fit. Often used in our baby styles.
Press stud and half mock fly
Functional press stud fastening and mock fly detail for easy dressing and a classic denim look. Typically found in our mini styles.
Hook Button & Zip Closure
Easy hook button and zip fly fastening allows kids to dress themselves with confidence. Most used in our kid styles.
Button & Zip Closure
Classic button and zip fastening for an authentic denim look. Used for some of our teen styles.
Elastic Waistband
Soft stretch waistband for quick outfit changes and a secure fit. Often used in our baby styles.
Press stud and half mock fly
Functional press stud fastening and mock fly detail for easy dressing and a classic denim look. Typically found in our mini styles.
Hook button & Zip Closure
An easy hook button and zip fly fastening allow kids to dress themselves with confidence. Mostly used in our kids' styles.
Button & Zip Closure
Classic button and zip fastening for an authentic denim look. Used for some of our teen styles.
Adjustable waistbands
All our jeans, trousers, shorts and skirts feature an adjustable waistband, so the fit can be tightened or loosened as needed. This helps create a secure, comfortable fit for different body shapes while also allowing the garment to adapt as your child grows.
By adjusting the waistband over time, children can continue wearing their favourite styles for longer. It is a small, practical detail that supports everyday comfort and lets each pair last a little longer.
Find the perfect fit
Every child moves differently, and every child has their favourite fit. From slim silhouettes to relaxed shapes, our denim collection is designed to offer comfort, freedom of movement, and a style for every personality.
Skinny fit
Skinny fit jeans hug the leg closely from top to bottom for a fitted silhouette.
X-slim fit
Extra slim fit jeans follow the shape of the leg more closely than slim fit jeans for a sharper look.
Slim fit
Slim fit jeans follow the shape of the leg closely while still allowing comfortable movement.
Bootcut fit
Bootcut jeans are slim through the thigh and gently flare at the lower leg for a retro-inspired shape.
Loose fit
Loose-fit jeans offer extra space through the leg while maintaining a relaxed, comfortable silhouette.
Straight fit
Straight fit jeans are designed with a consistent leg width from top to bottom.
Wide fit
Wide leg jeans feature a loose shape through the entire leg for a relaxed, modern silhouette.
Extra wide fit
Extra wide fit jeans have an exaggerated wide shape through the entire leg for a bold, oversized look.
Skater fit
Skater fit jeans offer a roomy, relaxed leg for easy movement and a casual skate inspired look.
Tapered fit
Tapered fit jeans have room through the thigh and gradually narrow towards the ankle for a clean silhouette.
Barrel fit
Barrel fit jeans have a curved leg shape that widens through the middle and tapers slightly at the ankle.
Baggy fit
Baggy fit jeans feature a very loose fit with extra room throughout the leg for a laid back, casual style.
Mum fit
Mum fit jeans have a relaxed leg with a slightly tapered ankle for a casual, vintage-inspired look.
Regular fit
Regular fit jeans offer a balanced leg shape, comfortable room, and a classic everyday look.
What goes into our design process
Desirée Varnke Pedersen, Design Responsible at NAME IT
Our ambition is to bring the look and fit of adult fashion to kids without compromising comfort. Kids are at the centre of every decision we make, so we consider how they move, how they get dressed, and what feels comfortable throughout their day. Small details matter – from adjustable waists that grow with them and closures they can manage themselves, to denim fabrics that let them move freely. We embrace the fact that every child is unique, which is why we offer a broad selection of qualities, fits and looks – ensuring every child can find a style that feels right for them and really works for their everyday life.
