Cotton

Cotton is natural and renewable, and it is one of our most widely used fibres, while its production also supports millions of livelihoods around the world. However, conventional cotton growing can have a considerable impact on the environment. NAME IT is part of BESTSELLER, and we are working to source 100% of cotton alternatives from our preferred cotton portfolio. BESTSELLER’s cotton portfolio exists of organic, recycled, in-conversion, cotton made in Africa (CmiA) organic and Better Cotton options. All cotton used in BESTSELLER products that is not sourced as organic, in-conversion or recycled cotton will automatically be sourced as Better Cotton.