Insight

At NAME IT, we believe in being transparent about what we do and how we do it. Learn more about the materials we use and the functional details we incorporate in our designs, as well as how to keep your child's favourites looking good for longer - from first wear to final wash.

Materials

Get to know the materials we use in our designs, from sourcing to final product.

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Functionalities

It's all in the details. Discover the functional elements that make our designs perfect for everyday wear.

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Care guide

Our clothes are made for play, and our care guide helps you keep your child's clothing durable and vibrant wear after wear.

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About us

At NAME IT, we design playful and affordable fashion for babies, kids and tweens for every occasion and always with style. Read more about our values and brand story.

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Club NAME IT

Welcome to Club NAME IT, your gateway to special offers, members-only deals, rewards, and much more.

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Fashion FWD

We participate in BESTSELLER's Fashion FWD initiative to prepare for a circular future and promote ethical industry practices.

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