Last chance to last minute shop. Order before 8pm today, to get it before Christmas    Metropolitan areas only. Refer here for more information

Welcome to the world of NAME IT

Inspired by kids - for kids

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We design fun and affordable fashion for children who know what they want and create on-trend designs with a strong focus on denim, always keeping comfort, safety, and quality in mind.

The NAME IT story

For more than 30 years NAME IT has created contemporary and affordable kids, tweens, and teens wear, always with an eye on offering the opportunity to create individual looks based on the latest trends.

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Today we manage our four brands: baby, mini, kids, and LMTD - LMTD being our newest addition, aimed at the trendsetting tween/teen.

We are encouraged by children's straightforwardness and always try to view the world through their eyes.

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  1. NAME IT app

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    With the NAME IT app, you can shop NAME IT styles anywhere, anytime and always have the latest trends and designs right at your fingertips.

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Social media

Follow us and stay updated on trends, news, events, and inspiration for your child.

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