Welcome to the world of NAME IT

Baby

0-9 m. / size 40-74

Comfortable clothes made with a focus on safety and quality, based on the latest trends.

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Mini

1-5 y. / size 80-110

Cool and practical clothes for any adventure made with a focus on personality, comfort, and durable materials.

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Kids

6-12 y. / size 116-152

Trendy clothes for active children, who need movability and have a strong opinion about style.

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LMTD

10-16 y. / size 140-174

A fashion brand for the next generation of trendsetters, who want to challenge the fashion of the future.

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The important fit

We know that the perfect fit is important to you and your child, and therefore it is very important to us. All our jeans and pants have an adjustable waistband, which ensures a perfect fit for all children regardless of size and build.

> See size guide

We care for the enviroment - and you!

We continuously work to create the best conditions for our planet, the farmers, and of course our customers. Therefore, we have an ambitious goal: By 2020 at least 50% of all the cotton we use must be organic.

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Inspired by kids - designed for kids

We always make an effort to design responsible fashion when we translate current trends into comfortable, safe, quality products. Our creativity is rooted in the loving and free spirit of children and we dress babies, kids, tweens, and teens for every occasion - and always with style.

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