Welcome to the world of NAME IT
Inspired by kids - for kids
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We design fun and affordable fashion for children who know what they want and create on-trend designs with a strong focus on denim, always keeping comfort, safety, and quality in mind.
The NAME IT story
For more than 30 years NAME IT has created contemporary and affordable kids, tweens, and teens wear, always with an eye on offering the opportunity to create individual looks based on the latest trends.
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Today we manage our four brands: baby, mini, kids, and LMTD - LMTD being our newest addition, aimed at the trendsetting tween/teen.
We are encouraged by children's straightforwardness and always try to view the world through their eyes.
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The important fit
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We know that the perfect fit is important to you and your child, and therefore it is very important to us. All our jeans and pants have an adjustable waistband, which ensures a perfect fit for all children regardless of size and build.
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> See size guide
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We care about the environment - and you!
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We continuously work to create the best conditions for our planet, the farmers, and of course our customers. Therefore, we have an ambitious goal: By 2020 at least 50% of all the cotton we use must be organic.
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> Read more
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Inspired by kids - designed for kids
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We always make an effort to design responsible fashion when we translate current trends into comfortable, safe, quality products. Our creativity is rooted in the loving and free spirit of children and we dress babies, kids, tweens, and teens for every occasion - and always with style.
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> See the collection
Social media
Follow us and stay updated on trends, news, events, and inspiration for your child.
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