Organic cotton is environmentally friendly cotton which is grown without the use of pesticides and fertilizers.
name it aims to create better conditions for the environment, the producers and of course, the children who will be wearing the clothes. That is why we have an ambitious strategy to increase the use of organic cotton.
"In 2016, 36% of all our cotton styles, across all age groups, were made of organic cotton, and our ambitions don’t stop here. Our target is min. 50 % in 2020. With this strategy, we aim not only to increase the use of organic materials, but also to support the development of more sustainable production methods, in general”.
Joan Søndergaard Nielsen, CSR Responsible at name it.