Welcome to the world of NAME IT

Inspired by kids - for kids


We design fun and affordable fashion for children who know what they want and create on-trend designs with a strong focus on denim, always keeping comfort, safety, and quality in mind.

The NAME IT story

For more than 30 years NAME IT has created contemporary and affordable kids, tweens, and teens wear, always with an eye on offering the opportunity to create individual looks based on the latest trends.


Today we manage our four brands: baby, mini, kids, and LMTD - LMTD being our newest addition, aimed at the trendsetting tween/teen.

We are encouraged by children's straightforwardness and always try to view the world through their eyes.


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