We design playful and affordable fashion for kids, who know what they want. We create on-trend designs with a strong focus on denim, always keeping comfort, safety and quality in mind. We always do our outmost to provide the right style, at the right time, at the right price. We’re constantly evolving and always looking to learn, develop and reach greater success. At NAME IT, we are inspired by children’s straightforwardness and we see the world through their eyes. Our creativity is rooted in the loving and free spirit of children and we dress babies, kids and tweens for every occasion and always with style. We always endeavour to produce responsible fashion when we translate current trends into comfortable, safe, quality products for kids and tweens.


NAME IT is a part of BESTSELLER; the international company behind fashion brands like VERO MODA, JACK&JONES, VILA, PIECES, SELECTED, ONLY and others. BESTSELLER was founded in Denmark in 1975 by Troels Holch Povlsen and is now managed by his son, Anders Holch Povlsen. Today, BESTSELLER is present in 70 markets across most of Europe, the Middle East, Canada, India and globally via e-commerce. BESTSELLER’s kidswear brand started as EXIT in 1986 in Denmark and expanded to several European markets during the 90’s. In 1996, NAME IT was introduced as a toddler sub brand, and in 2008, due to trade mark rights, EXIT was rebranded as NAME IT on all markets. Today, NAME IT’s collections are sold in more than 20 markets, primarily in Europe covering the needs of children aged 0-12.