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In-conversion cotton 

The transition period for a farmer to get the organic certification takes an average of three years, as the soil needs to recover from pesticides and synthetic fertilizers used commonly in conventional cotton farming. In this period, the farmers are not paid extra – known as the ‘organic premium’ – for their hard work and effort. Farmers growing their cotton according to the organic farming standards will save money on input cost, but they also experience drop in their yield when converting their farm while working under strict regulations (to ensure the land eventually qualifies to be certified organic under international standards).  In-conversion cotton is grown using methods and materials approved by organic farming standards. By sourcing in-conversion cotton, we are supporting farmers in the transition phase from conventional to organic cotton production.  We claim that a product is made with in-conversion cotton when minimum 50% of the fibre content is in-conversion cotton.